RETAIL

Location: Constantine, Algeria | Setif, Algeria | Malawi, Africa | Ghana, India
Phase: implemented | implemented | project
Year: 2017

The proposed designs for all three retail spaces were based on the idea of attracting buyers in a contrasting environment with the airport waiting areas.
Distinction between areas within the same space was achieved by using different materials, textures and colours, in line with the requirements of the beneficiary.
Effective use of space was obtained through the use of mobile gondolas, mostly dedicated for promotional offers.
At the same time, all the spaces are equipped with a double lighting system: an ambiental and a practical one. The ambiental system creates the atmosphere at the store level, while the practical lighting system focuses on product capitalization.